Most software is built to scale. bookto is built to fit.

For years, founder ianka fleerackers paid for software that wasn't made for her. Platforms built for large teams, priced for companies and packed with features she never used.

“I was paying for an entire restaurant kitchen to cook one good meal.”

She tried countless tools, built her own websites, stitched platforms together and kept looking for smarter ways to run her businesses.

But she kept running into the same thing: too many features, too much complexity and too little attention to what an independent professional actually needs.

So she decided to build it herself.

bookto brings together a few focused tools that let clients book appointments with you, let you take payments, sell your expertise and offer assessments. Without needing an elaborate business system to do it.

And whatever you sell is paid straight into your own Mollie account.

For more than thirty years, ianka fleerackers has moved between stories, technology and entrepreneurship. As an actress, journalist, author of nine books and publisher, but also as someone who was always curious about what new technology makes possible.

In 2010, when the iPad launched in Belgium, she created one of the first interactive picture books for it. The app spent three months at number one in the iTunes Store and sold worldwide.

Around 2014 she founded iStoires, a digital-first platform for short stories that also had a print edition. She experimented with crowdfunding for a multimedia novel that brought together long reads and fictional characters with lives of their own on social media.

Experimenting, getting to the bottom of systems and discovering new possibilities run like a thread through her work.

Creative in what she imagines. Analytical in how she thinks. Strategic in what she builds.

With bookto, those worlds come together. Today she builds the software she once needed but couldn't have made for her.

And she uses it herself, every day.

Good software doesn't have to do everything. It has to do what you need it for, and do it well.

That's why bookto starts from the everyday practice of independent knowledge experts. Not from the ambition to cram as many features as possible into one platform.

We believe technology should make you more independent, not more dependent on complicated systems.

That you shouldn't have to pay for an entire business system when you only need a few functions.

And that your time is better spent on your clients and your expertise than on managing software.